As part of our due diligence, we scoured the internet to determine if our approach was unique–understand we’re talking about a classic, coffee table quality volume. To our surprise, we found nothing, mostly restaurant resource directories or recipe collections in art book form. We presumed wrongly that the heightened popularity from reality shows, food based websites, James Beard awards and Michelin and Yelp ratings, would have motivated someone to produce an art book–not according to Google or Amazon.
We will feature the chefs themselves–in detail–revealing the essence of their motivations, influences, direction and passions. The concept is “it’s about who they are, not only what they do.” The treatment aesthetic will blend classic imagery with compelling writing, wrapped in minimalist design.
To help illustrate a design approach, we’ve attached a few mockups for your preview…
We’re planning for approximately 50 select chefs, each to be presented over 4-pages, producing a 200+ page volume. As part of this participation, each chef will receive 25 free copies. Further, we’re providing you with licensed use from the photoshoots images and copy used in the book for personal and/or promotional use.
The initial print run will be 2500 copies of which 1250 are committed to our chefs. The remaining 1250 are for promotional use, and the balance are to sell. Of those sold, we intend to contribute a portion of the proceeds to an approved charity.
This is not solely a vanity project for us, nor do we expect to sell enough copies to attract a publisher–we sit in that gray area that prevents most publishing projects from ever becoming realized. As a result, we’ve developed a creative approach leveraging some technologies that help offset the expense of producing images, copy, layout/design and printing.
We’ve scheduled a brief presentation to discuss details, answer your questions and enlist your potential participation. The date is Thursday, May XX, 2017 at AAA Restaurant, 1234 Elm Street, Houston, TX 77303.
Please RSVP through the form below. We look forward to meeting you in person.
YES, I Will Attend
NO, I Can't Attend